Cimbali and Caffe Latte – attend the National Franchise Exhibition 2014, in Birmingham

The National Franchise Exhibition, the UK’s largest franchise event supported by the British Franchise Association, took place at the NEC, Birmingham 3 & 4 October 2014.

Thousands of aspiring business owners headed to the NEC for the prospect of finding a superb business opportunity, and the chance to meet with more than 140 leading franchise brands face-to-face, and to hear industry experts provide valuable guidance through free seminars and one-to-one advice clinics.The stream of would-be entrepreneurs rushing to this event and to other similar exhibitions nationwide, is a measure of the increasing popularity of starting and running a business in this country, particularly as a franchisee.

Founded in 2008, Caffe Latte is a traditional coffee shop franchise with skilfully trained baristas making proper coffees, and for the first time this October, they exhibited at the event hoping to sell their successful franchise concept to prospective franchisees. Caffe Latte has an established franchise model which has proven to be very successful, and so not surprisingly was the busiest stand at the show making the event a huge success for them.

As Caffe Latte are a customer of La Cimbali UK commercial coffee machines, we offered to put one of our new M34 super automatic coffee machines with integral PGS (Perfect Grinding System) on their stand to help attract customers and to show off the Caffe Latte coffee. Hence, plenty of 8oz Lattes were made for every visitor to the stand, which were very well received. Francesca, the Managing Director of Caffe Latte team said “Having one of La Cimbali’s best super automatic coffee machines on our stand not only attracted plenty of people but it also created a stir showing how great the coffee machine is, as well as the delicious tasting coffee it produced. We became a talking point as the lovely aromas spread around the hall which further enhanced the successful long-standing relationship that we have with La Cimbali, and in particular with our dedicated Sales Manager Mike Abrams. His help and advice on the stand was invaluable.”

For more information regarding Caffe Latte and franchising opportunities, please go to: www.caffelatte.org.uk