TECHNOLOGY HEART HUMAN MIND, MUMAC

TECHNOLOGY HEART HUMAN MIND is an exhibition dedicated to a brand that is one of the symbols of Made in Italy worldwide.

TECHNOLOGY HEART HUMAN MIND explores the La Cimbali universe.
Wherever you can taste a good coffee there is a La Cimbali machine, but behind each La Cimbali machine there are people, with their ideas and their talent.

This is what inspired the creation of TECHNOLOGY HEART HUMAN MIND, the new exhibition event designed and promoted by Cimbali Group to celebrate the brand that is one of the most appreciated and recognized symbols of Made in Italy worldwide.

The exhibition is taking place until 30 April 2018 in Hangar Room 100 of the MUMAC – Coffee Machine Museum, inside the Cimbali Group’s headquarters in Binasco (for opening days and times please visit: www.mumac.it; info at technologyhearthumanmind.cimbali.it/)

Set up under the artistic direction of Tomaso Cariboni and Bonsaininja Studio, which was also responsible for the graphic project in collaboration with Giacomo Vignoni Studio, TECHNOLOGY HEART HUMAN MIND develops between real and virtual through four narrative blocks: heritage, design and innovation, technology and the senses.

Visitors immerse themselves in a space where exhibition surfaces and light curtains turn each basic theme into a moment of real discovery that culminates in a kaleidoscopic room – the throbbing heart of the entire story.

During the visit, visitors can access the present and future of the LaCimbali brand: customers and employees, international presence, internet of things, man-machine dialog, the scent of Coffee, technology and invention.
Interactive display cases show, using the video mapping technique, amazing latte art creations, while large panels illustrate the design process of the new S30 super automatic machine.

TECHNOLOGY HEART HUMAN MIND is taking place at MUMAC, the Coffee Machine Museum, Milan until Monday 30 April 2018

http://technologyhearthumanmind.cimbali.it/en