A big welcome to Maxime Herbaut, our new Sales Operations Manager!

Maxime Herbaut joins La Cimbali with remit to deliver operational excellence.

A big welcome to Maxime Herbaut who has joined the company as Sales Operations Manager.

Maxime will be responsible for developing and implementing La Cimbali’s Coffee Operational Excellence strategy which sets a new gold standard in 360° client care, encompassing all touch points of a customer journey, from initial contact and site planning through to equipment install and after sales support and maintenance.

Max will also head La Cimbali’s After Sales Training Team, with a focus on delivering high quality support to customers through pro-active visits, reactive assistance as well as barista training courses tailored to meet the business needs of each individual customer.

“Max has an excellent track record in the industry and we are delighted that he has joined the Cimbali team,” said Daniel Clarke, Managing Director, La Cimbali.  “At a time when we are changing focus from being an equipment manufacturer and supplier to play a more over-arching consultative role in which we can use our expertise to add value much earlier on in the buying cycle, Max’s experience and input will be invaluable. I wish Max every success in his career with the company.”

Max joins La Cimbali from EAT. where he managed the coffee and beverages team,  responsible for selling over 8 million coffees a year with duties including coffee strategy, recipe development, equipment selection, barista training programs and store coffee operational excellence whilst supporting international franchise partnerships with their coffee offers.

Prior to that, Max worked at Pret A Manger where, as senior international coffee ambassador, he supported the brand coffee strategy across the UK, France and Hong Kong.

Commenting on his appointment, Max said “One of the challenges in the industry right now is that the artisan shops want the revenue streams of the branded chains and the branded chains want to match the artisanal element in terms of a speciality coffee offer. I am really looking forward to supporting customers through this challenge by helping them discover what is best for their business and their customers and subsequently using La Cimbali expertise to help deliver coffee operational excellence.”