PIZZASQR partner with La Cimbali for national roll out
PIZZASQR has partnered with La Cimbali for the supply of professional coffee machines and grinders across its new grab and go pizza concept as it rolls out 100 stores within the UK over the next five years.
The first PIZZASQR to open launched this month at the super-regional shopping destination Intu Merry Hill.
With artisanal square pizza slices featuring a focaccia base and traditional toppings tailored for the UK market, PZZASQR is set to capitalise on the nation’s love of authentic Italian cuisine presented in a format which is easy to enjoy ‘on the run.’
Oliver Watt, national account manager for La Cimbali explained,”It’s great to see operators like PIZZASQR placing a high priority on their coffee offer as a way to drive additional sales, particularly outside of peak times. In cup consistency is critical and to achieve that an investment in a quality machine is essential.”
La Cimbali supplied a two group Casadio Undici, a robust, compact traditional machine, which is the perfect choice when space is at a premium. “The Casadio is very easy to use and maintain which makes it the perfect choice in busy locations with high staff numbers.”
Davide Cason, operations manager at PIZZASQR assessed 10 machine manufacturers before choosing La Cimbali. “Our coffee offer is a very important part of our business and we took the process of choosing a machine partner very seriously.”
“La Cimbali has an excellent brand heritage with a great track record. As we are opening in high footfall destinations where speed of service is critical, the reliability of the technology was a big deciding factor for us. We feel confident we have made the right choice with Cimbali.”
