Pita Pit – coming to a town near you very soon…

9 October, 2014

It’s nutritious, wholesome, green and fun.  And, with full size pitas around 350 cals what’s not to like about Pita Pit, a new fast-casual dining concept which launched to great success in Canada in 1995.  Nearly 20 years and 500 locations later, Pita Pit is already going down a storm since opening in the UK in October 2013.

So what‘s on the menu:  A fresh alternative to typical fast food restaurants: Mediterranean style pitas, delicious anytime snacks, which are made to order on the grill in front of the customer. Think lean, savoury meats, flavour packed cheeses, crisp, fresh veggies and more zesty sauces than customers know what to do with. The flavour combinations are endless! The menu includes: turkey club, grilled halloumi, souvlaki, tikka and falafel, and breakfast options such as scrambled eggs, English breakfast plus seasonal specials. The soft and light Lebanese style pita is filled and rolled securely into a self contained easy to handle, fully compostable package of awesomeness!

Where can I find Pita Pit?  The first franchise to open was Manchester (run by Simon Vardy who also has 17 Costa franchises), hot on the heels followed Leeds and London.   But why stop there, every town needs a Pita Pit!  Six more Pita Pits opening very soon.

What Pita Pit says:“Our brand is really about creating a dynamic and delicious experience. Our customers and crews must “get it” and be part of an inspiring and leading edge culture of care and service. We truly aim to lighten and brighten our customers’ days through our restaurant designs, our culture and our food and beverage offer. We want to do our part to make the world a better place. Have I mentioned how great our food is? Have you tasted our amazing coffee? Andrea Fonseca, Chief Brand Officer for Pita Pit UK.

What Cimbali says:  “Given the whole ethos, there was no way that Pita Pit would settle for anything less than great tasting coffee. We supplied our best selling S39 superautomatic which is designed for quick serve operations where quality is a priority.  A key feature is the Turbosteam wand which heats large volumes of milk to a velvety cream completely hands free,” says Matthew Tuffee, sales and marketing manager, Cimbali.

Although the food offer is clearly the priority at Pita Pit, Andrea has placed great emphasis on the quality of coffee too, turning to artisan roaster, Union in order to identify coffee blends that ticked all the boxes in terms of flavour, quality and ethical sourcing.

“Pita Pit is a concept that has developed over twenty years across 11 countries.  In that time we have built up an awful lot of customer knowledge – it’s that understanding of what makes our customers tick that makes us better able to do our job. It’s the key to our success,” says Andrea.

Pita Pit – coming to a town near you very soon…

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